COLLABORATION
Establish collaborative activities for research, innovation, knowledge dissemination and commercialization based on textiles and clothing as well as contributions to the community.
NETWORKing
Introduce key networks and networks among members to identify potential collaboration among members and their key networks.
DIVERSITY
Creating a network by diversifying members from various institutions in and outside the country.
INVOLVEMENT
Encourage the involvement of University students, the public and industry players in activities organized by CITRA.
KNOWLEDGE
Encourage and create a culture of knowledge transfer related to textiles and clothing to the local, national and international communities through various types of publications.
CONTINUITY
Ensure continuous research, innovation, knowledge dissemination and commercialization efforts among members.
VISIBILITY
Increase the visibility of CITRA's results and achievements through online intermediaries - website and offline to disseminate widely the results achieved and activities that are and have been carried out.
OPTIMIZATION
Optimizing the use of teaching and learning laboratories (Textile Testing Laboratory) at UiTM Kuala Pilah campus by transforming the laboratory into a CITRA research laboratory for research work as well as teaching and learning.